From employee to expert virtual assistant coach
In 2019, I made a bold decision: to leave my position as an administrative assistant at UEFA and launch my own business as a virtual assistant.
At the time, very few people truly understood what that meant—especially in Switzerland. Many thought I was crazy, and even more doubted the potential of this profession.
But deep down, I knew I wanted something different. I craved freedom, flexibility, and, above all, a genuine balance between my professional and personal life.
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The road wasn’t always easy. Entrepreneurship comes with its fair share of challenges. But every hurdle overcame brought me closer to the fulfilling, purpose-driven career I had envisioned.
Today, I have the freedom to design a life that works for me—not the other way around.
Coach & trainer: empowering women to create their own freedom
Drawing from my hands-on experience, I naturally transitioned into coaching and mentoring. I created Switzerland’s first in-person training program for aspiring virtual assistants.
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My mission? To help women gain the skills, tools, and mindset they need to launch and grow their own successful, fulfilling businesses as virtual assistants.
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I work with individuals who, like I once did, feel the pull for more autonomy, recognition, and purpose in their careers. Through structured, supportive guidance, I help them take confident steps toward a professional life that aligns with their values.
A bit more about me
With dual nationality, Swiss and Australian, I skillfully blend Swiss professionalism and precision with an innovative, laid-back, and friendly Australian spirit.
Growing up in an entrepreneurial family, I was always ready to lend a hand, no matter the task. This allowed me to understand what managing a business entails and what the life of a business owner is like. So, it was only natural for me to want to start my own business.
In this context, it was also important for me to have flexibility and a good work-life balance so I could enjoy my free time - whether that’s taking care of my dog, doing agility training sessions, or swimming in our beautiful Lake Geneva with him.
And if I’m not outside with my dog, you can usually find me at CrossFit with my husband or in the kitchen whipping up some tasty dishes with a glass of red wine.
Introducing Bondi, our Chief Barking Officer (CBO). As a trusted and loyal companion, he plays a pivotal role in maintaining order and ensuring smooth operations.
With a keen sense of judgment and unwavering dedication, Bondi brings both expertise and heart to every decision, making him an indispensable member of the team.