How to find clients as a freelance assistant

You’ve launched your business. You’re ready to support your clients with professionalism and care… but the clients? They’re taking their time to show up.

And here’s the thing: it’s not just about waiting, you need to go out and find them.

That doesn’t mean becoming a pushy salesperson or cold-pitching all day long. There is absolutely a way to approach client acquisition that feels gentle, human and aligned with your values, one that’s based on relationships, listening and positioning yourself with clarity.

Finding clients isn’t a quick marketing sprint. It’s a steady, strategic process, and often it starts with what’s already in front of you: your network, your presence, and a few small shifts in how you present yourself.

To begin with, you need to identify your target clients

Before you can attract the right clients, you need to know who they are. That means identifying your ideal client and truly understanding their needs. Take the time to explore their demographics, behaviours and pain points, their age, industry, habits, goals, and what they’re really looking for.

Once you have that clarity, your marketing can be more targeted, your message more relevant, and your time better spent. You’ll stop casting a wide net and start connecting with people who are actually looking for someone like you.

Next, you need to ask yourself the right questions.

With a clear client profile in mind, ask yourself:

• Are they on Instagram, Facebook or LinkedIn? If not, don’t waste energy trying to be visible on platforms they don’t use.

• Do they search for services on Google? If yes, a simple, well-optimised website might do more for you than daily social media posts.

• Are they part of local business groups or associations? If so, traditional marketing like networking events or referrals could be far more effective.

  
  

The goal is to focus your energy where it actually matters — and let go of the rest.

Don’t just wait — Go out and connect

In my view, finding clients is less about being visible everywhere, and more about being intentional and proactive.

It’s not about chasing or convincing. It’s about creating opportunities, starting conversations, and showing up where your ideal clients already are whether that’s online or in-person. That might mean joining networking events, collaborating with other professionals or simply having conversations that open doors over time.

Confidence is a game-changer

Getting clients isn’t just about tools or tactics. It also comes down to how you show up.

Confidence plays a major role in how you speak about your work, how you hold yourself and how others perceive you. You don’t need to know everything to feel legitimate. You simply need to own your value and know how your work can help.

When you allow yourself to take up space, calmly and clearly, your credibility follows.

A kinder, human-ventred way to sell

Selling doesn't have to feel sleazy. In fact, it shouldn’t.

Selling, when done well, is simply a genuine exchange, a conversation between two people, built on trust and real connection. A successful sale is when a real need meets a well-matched solution, at the right time.

This is why I believe in a human and relationship-based approach to sales. It’s those thoughtful, pressure-free moments, a message, a conversation, a shared insight — that often lead to long-term clients. We don’t have to force. We share. We offer. And we let the right people say yes, when they’re ready.

So what's next ?

The course “How to Find Clients” was created to guide you step by step, with clarity, warmth, and no pressure.

No buzzwords, no hard sell, just practical tools, honest advice, and a human-first approach to growing your business with confidence.

Discover the course here